Having an online presence is essential
Many traditional bricks and mortar businesses have been caught out by the growth in the internet. Having an online presence is essential for building brand awareness. A high percentage of end users do research online even if they decide to buy offline. By not having your company represented you miss out on the opportunity to position your brand. This is just one of the advantages of ecommerce. If you have an offline business then you need to examine the benefits of putting a site up online.
