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When you take into consideration the present state of the North American economy and the forever increasing rise in gold,silver and platinum prices , it is apparent why people are bringing out their damaged gold jewelry and are selling them to cash 4 gold dealers in an effort to come up with some spare dollars to get rid of some extra financial woes and to make future bill payments.Assuming you are experiencing the same situation you will want to carefully do your research before selling your gold,silver or platinum to just any gold buyers in that there is a large amount of fraudulent gold brokers in the gold buying business who will gladly take advantage of your desperate situation and pay you next to nothing for your gold, silver and platinum.Even though this behavior may not be illegal, it is in my opinion, not in your best interest and I want to tell those of you who might be thinking of exchanging your outdated jewelry to be certain to stay away from gold buyers that are acting as middle men and to deal only with refineries or gold buyers that utilize their own personal refineriesThe truth is, cash for gold companies are nothing more than a go-between, between you and a precious metal refinery and therefore they will pay you about 1/3 of the value for your gold, silver or platinum and turn around and sell it directly to a gold buyer themselves thereby keeping the lions share while you keep a few measly bucks.Not so long ago, Fox news put together a kind of undercover operation, where they submitted three exact amounts of gold to three individual precious metal businesses and waited for their payout and while all three companies did in fact give them a payment for the used gold, only one of those cash for gold companies actually gave the true value while the other cash for gold companies payed approximately 1/3 of today’s real value.The 2 cash4gold companies that fell short were acting as a go-between while the third company that payed the current market value did utilize their own in-house refinery, so it is seller beware in this business and I highly suggest that you do your homework before selling your old family jewelry so that you will not get sucked into the cash for gold scam